Star Image and Power

Dyers Theory of star image, Dyer states that both a performer and a star have become interchangeable in terms of media- they are not the same thing any more. Stars now come with their own brand, persona and look which a lot of the time is unrelated to their role. However Dyer believed that true stars have brand awareness and appeal to a wider market whilst lasting longer in that market.

A stars image is nowadays instantly recognisable as it is often used to brand products. Star's images are powerful and therefore can be used as a device for profit.

Justin Beiber now the face of Calvin Klein 

Richard Dyer said that stars are constructed, artificial images that are constructed out of a range of materials which allows them to be copied and or parodied.

He also stated that they are commodities produced and consumed on the strength of their meanings. Simply put stars are moulded by production companies for financial gain, they tend to manufacture their stars so that they appeal to the masses hence why you see so many photocopied boy bands. 

Ideology and Culture

Stars often promote a certain ideology that promotes their persona and star quality. This ideology is non related to their career but helps give them more depth and meaning, e.g. having a stance on the environment.

Personality

All stars at some point start out as a 'real' person but along the way are moulded by production companies.

They provide fans with ambition of how to be in life, a lot of girls now dress to look like Lady GaGa.

Fans dressed up as Lady GaGa

A stars persona needs constant nurture to keep the fans interested this may mean changing your hair every few months in order not to become lacklustre or boring.

Star Image motifs

Often things that are heavily related to the star in order to increase their brand awareness such as images, icons, or fonts.

The Beatles font is instantly recognisable