Tuesday, 9 September 2014

Genre Conventions

The importance of genre


Identifying the genre of a film is imperative for both the audience and producers, as it allows producers to engage a specific type of audience (target audience) and ensure they are interested and engaged with the genre. Genre's help facilitate the categorisation of films. Often certain social stereotypes are linked with certain genres e.g. girls are more likely to watch romantic comedy's.


Denis McQuail, a theorist, talks of the commercial and industrial significance of genres and suggested that genre helps target an audience of producers to capitalise on the success of previous films as they may choose to see a film based on the genre. Identifying genres means you are then able to target your specific audience and try to cater to their likes, rather than being general you are able to understand your market to the full and incorporate aspects the audience will enjoy for example, fans of horror may prefer to see gore and blood. "Difference between genres means that different audiences could be identified and catered to."-Christine Gledhill

The Thriller Genre

There are many generic conventions that gives an audience an insight into the genre of a film, for example a tense soundtrack, low key lighting, shadows and quick cuts suggest that a film is going to be a thriller. The aim of a thriller is to keep the audience on the edge of their seats as the plot builds to it's climax. Audience's often stay gripped due to tension arising from the protagonist (often isolated, secretive but moral) being put in a compromising situation that could result in a dangerous outcome or their fatality.

Thriller conventions include:
  • Protagonist and antagonist 
  • Binary oppositions (good vs. evil)
  • Murder or crime
  • Dreary, creepy soundtrack
  • Low key lighting
  • Staple characteristics e.g. mysterious
  • Enigma codes  
How we aim to incorporate the thriller genre

We aim to incorporate this genre through many different techniques, the first being binary oppositions in which we will have a girl embodying both the good and evil fighting against each other. With lighting, we want mainly scenes with dim and atmospheric lighting to create an eerie effect, again we aim to reinforce the genre with a haunting soundtrack.



An aspect of horror

Our story does consist of many horror conventions, often I find conventions in horror are a lot more obvious, for example setting is often the biggest giveaway with horror films most likely set in a desolate area e.g. an abandoned house, creepy woods, a mental asylum, a highway, countryside, an underground dungeon etc. High angle shots often are used to connote fear/power something we aim to incorporate in our trailer. POV shots are often used so we see the film from the antagonists eyes (evil dead has an extremely long POV shot when chasing Ash the hero through the house) Lighting within a horror is often expressive an non naturalistic with low key lighting that helps create shadowy images and unknown figures in the darkness. Like a thriller there are staple characters within a horror, however in a horror they are often a lot more exaggerated and obvious, with antagonists often being supernatural beings and the protagonist a strong hero with the conventional characteristics e.g. muscles and good intentions.



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