When deciding what our production company logo should like we wanted to keep in mind the horror genre, this meant nothing too bright or colourful as it would distract from the serious tone of our film, bearing this in mind we decided to go with a monochrome logo as it ties in with the theme of binary oppositions, black and white connotes both evil and good which is an underlying theme in our thriller. Also the harsh black stands out against the white making it more eye catching. We decided to use an eerie looking eye as part of our logo as it creates a haunting effect again suitable for the production. The fact it is one eye it appears to be looking at you always thus foreshadowing the evil within the film. We came up with the the name 'White Productions' as for us it was simplistic and had a professional look about it in order to not distract from the actual theme, also it looks a lot less amateur than if we were to attempt, perhaps to make a logo with our own drawings. The font we used here is sans serif in capitals with a faint shadow used behind it to connote a sense of danger and the idea that you don't know what is lurking behind you in a horror.We made the production logo in Pinnacle Studios by creating an overlay title. We placed our image of the eye in the centre and added 'WHITE PRODUCTIONS' just underneath. We then went on to edit the effects of it by adding a fade in and and fade out motion.
For our professional production company we decided to use blumhouse productions firstly for aesthetic reasons, we found the dark colours helped to reinforce the horror genre, the almost shadow affect again alludes to the theme of mystery and helps connote the unknown. Secondly they are an established, professional company renown for their successful horrors such as Sinister, Paranormal Activity, Oculus and The Purge.
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