Contemporary Media Landscape and Exhibition

There are several ways in which we could promote our film. Promoting a film is imperative as it ensures as many people as possible know about your film there are many ways in which to do this. You firstly have to consider your target audience, for our group that is teenagers therefore it would be smart to advertise where they are most active. This often means creating a twitter and facebook page, This is an excellent way of promoting your film at a very low cost, as teenagers interact virtually now it is more likely to be seen on the internet than it is say, on a poster inside. 

An example of successful promotion through the media is The Hunger Games;

official twitter page for the hunger games

Peoples comments on the films

The internet allows for promotion through the use of hash tags, official pages. 

Internet

• Creates a virtual relationship with audiences and the media
• Allows audiences to now view movies online on websites such as movie.com
• Trailers may appear as an advertisement on popular websites such as youtube thus encouraging audiences to not only view the advert but to watch the film 
• Viral marketing: trailers are freely distributed through movie orientated websites or perhaps even blogs made by fans to employ free promotion and often rating the trailer which in turn acts as a method of promotion
• Social media marketing.

In Cinemas

• Often trailers are shown in cinemas before movie screenings. They aim to entice the audience by showing their trailer in a fashion that will aim to gain the attention and interest of the audience
• Film posters

 TV and radio

• TV is used to attract a wider audience (perhaps those who don't use social media) Not only would the trailer be screened but interviews with the actors and directors may be shown on certain entertainment channels for example 4music help create a buzz over the film
• Behind the scenes documentary style shows again add to the allure of the film, audiences feel as if they are somewhat involved as they are so well informed over the film, these methods of promation create a certain loyalty to the film within audiences