Audience Feedback

To find out if our trailer was successful in meeting it's aim, we conducted a focus group and asked them some questions in order to find out.

The main purpose of our audience feedback research is to draw upon respondents attitudes, feelings, beliefs, experiences and reactions in a way in which serves our purpose. We can draw on their reaction in a way that makes a positive contribution to the success of our film, for example from our audience feedback we can see that the part with Evelyn screaming 'GET THE GIRL' was popular with the audience therefore we can use this to help market our product for example, we now may make the primary focus to be Evelyn and her haunting face.  

Once we have gathered all the necessary information of what worked well and what didn't we will be able to use it accordingly. 

audience feedback (1) from Francesca Roncoli on Vimeo.

Here is a summary of the questions asked and answers given