Creating a Poster

For the background we wanted it to be dark but not fully black. We found an image that looked distressed with creases that made it look worn and decrepit, all of which is heavily symbolic of Evelyn's character. For the font we stuck to the font used in the title of the trailer. This is so that audiences create links between the two pieces of media and we subsequently create for ourselves, a stronger brand image. 

We wanted to make Rosie again seem vulnerable, so we decided to turn the brightness down on her which made her seem rather washed out and fragile. Whereas the original image was rather bright and didn't fit in with horror genre as it may have looked rather cheerful.

We then had to make the image fit seamlessly into the background we didn't want an obvious point where the background starts and the image ends this meant we had to use a blur effect to merge the two together to give an overall more professional look. The fact we photographed Rosie on a black background was imperative for the editing process as if we had used perhaps a white background we wouldn't have been able to merge the image to the background seamlessly and it wouldn't have looked as professional. 

From the poster I really wanted the horror genre to be made evident and having Rosie alone is rather ambiguous and could be linked more to a thriller genre. So keeping in mind the theme of binary oppositions (something prevalent in all horror films) we went with good and evil to connote the genre. We made Evelyn look faded with a shadow effect as if she was lurking in her thoughts and nightmares. 

We believed it was imperative for our poster to follow poster conventions, and for me personally I believe the credits on a poster are what make it most recognisable, keeping this in mind we looked at the poster housebound to decide how or fonts should look and drew inspiration from that.

For the final product we added some poster conventions, such as reviews from critically acclaimed magazines or critics, we also included information on the production company along with the actors names in the hope audiences will recognise them and encourage them to watch our production. We also included our production company logo again it creates continuity so audiences link our film to our company. We also included the blumhouse productions logo as again it creates a link for audiences as they will relate the logo to many of their successful horror films.